The Simba Dickie Group is one of the leading European toy manufacturers, and contains brands such as "BIG", "Simba", "Smoby", "Eichhorn", "Dickie", "Schuco" and "Noris". Its customers mainly consist of big retailers and independent toy shops in Belgium, France, Holland, etc.

Simba Dickie Belgium started looking for a WMS for its distribution center in Aalbeke so that the center would be able to efficiently deal with the rising volumes and complexity. After an extensive market research and selection procedure Simba Dickie decided to choose De Clercq Solutions and the new version of its product Objective WMS.

Simba Dickie thought the following functionalities crucial in its search for a WMS: system-directed working (task management), cross-docking, the combination of batch and ordinary order picking per zone, kitting, a comprehensive repacking functionality and returns handling.

After only three weeks the distribution center in Aalbeke distributed the same quantities as before, with an average of 4.000 delivered cartons a day. The multi-functionality of the operators resulted in a higher efficiency level and made sure that the future increase in volume and complexity of the company processes could be dealt with without having to look for more personnel. Moreover, Simba Dickie Belgium is now certain that the future SAP implementation will not negatively affect the efficiency and functioning of the distribution center.